Google continues Android campaign #Notthesame with an ad about handshakes

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BY Unknown 03:03 0

Google continues Android campaign #Notthesame with an ad about handshakes

Google’s previous Android ad employed cute animals, but the latest installment in the company’s “Be Together. Not The Same” campaign for its mobile OS is really different from that. No animals to be seen here, well, at least not as many animals.

This ad is called “Handshake” and it really is all about the handshake. Or fist bump. Or plenty of other ways in which people greet each other nowadays.

So it probably won’t win any accolades for cuteness like the past promo video, but this ad keeps the general idea going – you don’t have to be identical to those around you to be together with them. Or something like that.

This campaign is all about praising Android’s diversity, though it is interesting to note that only two phones and one tablet can be seen in this ad, and they all appear for very brief periods of time. It remains to be seen whether promoting a mobile OS without actually showing it is going to work.

300 Android devices perform The Hymn of Joy live

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BY Unknown 01:24 0

300 Android devices perform The Hymn of Joy live

Google’s #TogetherNotTheSame moved from cute animals to emulating Freddie Mercury – 300 smartphones and tablets were put together, each displaying a different Androidify character singing the same song through the devices speakers.

Instead of Bohemian Rhapsody, the Android Chorus did a rendition of The Hymn of Joy, set to a beatbox-y Ode to Joy.

The performance can be viewed in person in Tokyo starting today until Sunday (February 15) at Omotesando Hills. Not only does it sound fun, but it’s also a visual feast with all the little cartoony characters moving and dancing during the performance.

Cute animals become friends, conspire to promote Android

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BY Unknown 03:07 0

Cute animals become friends, conspire to promote Android

The official Android account on YouTube posted a video titled “Android: Friends Furever.” The misspelling is intentional – the video is a compilation unlikely animal friendships. A monkey and a dog, cat and ducklings, an elephant and a sheep, let’s just say the video causes a cuteness overload.

This continues the “Be together. #NotTheSame” campaign that Google has been running since last year.

Previously the campaign focused on user-created Android avatars made with the Androidify app.